Locale Ultimate Road Trip Guide

The Ultimate Road Trip Guide

Refund those expensive plane tickets, leave the passport at home, and ditch the foreign formalities. The destination this year is home. For the entire rest of the world, California is thee place to be, and we, lucky as we are, are fortunate enough to live here. There’s plenty to explore right in our own backyards; whether you reside in San Diego, Orange County, or Los Angeles you’re never very far from adventure. So let’s round up the crew, gas up the tank, and prepare for…

Read More »


We Run LA

LA is not a city that slacks off. LA likes to look good. We have the Kardashians. We have the Real Housewives. And then, in a swirl of yellow and purple, there’s the always-dapper Kobe. While some might rely on their wallets or their surgeons to get the look they’ve always wanted, others take a cue from our local athletes. Now, more than ever, Angelenos are lacing up their running shoes and hitting the trails with a vengeance. Due to our spectacular year-round weather, the sweaty…

Read More »

Locale Looks LA Pools

Locale Looks–LA Pools

California is known for its beaches, but those are just half the fun. LA’s pools are trendy, stylish, and thee place to see and be seen. You already know the infamous ones… Chateau Marmont, The Roosevelt, The Standard… if pools could talk you’d drown in the history of these beloved LA staples. But there are always more waters to part, more stories to chronicle, and much, much more mischief to be made. So when the tide comes up, we’ll see you at the pool. Shade, www.shadehotel.com…

Read More »

Conway at El Rey 3

Conway at El Rey Theatre

She’s wearing a siren red jumpsuit and white dirty flats. She’s bounding across the stage lifting her legs, doing stretches, marching… She looks like she’s either a jazzercise instructor or the Red Power Ranger channeling eons of inner powers. She’s clanging her tambourine, screaming into the mic, and sweating. She reminds you a little of Pink, a little of Gwen, and she looks a lot like Charlize. She’s quirky, beautiful, and oddly endearing. She is Conway, and she’s the next big thing. Rolling Stone even…

Read More »

Rachel Marie of Jag Lever

Rachel-Marie of Jag Lever

Rachel-Marie Iwanyszyn is living the good life as of late. Her blog Jag Lever, which aptly translates to “I live” in Swedish has catapulted its Instagram followers into the 40-thousand-o-sphere. She’s schmoozing with some of New York’s hippest bloggers, ie. Rachel Lynch of I HATE BLONDE and Natalie Suarez of Natalie Off Duty. She’s wearing bow ties and sequins to Mercedes-Benz Fashion Week, sipping Pavan Liqueur at private luncheons on rooftops, previewing the latest Alice + Olivia collection at their dreamy white showroom, and looking an awful lot like a slightly more bad-ass…

Read More »